Nike Give / Nike’s first consumer-facing giving platform
The project started as a phone call. No brief.
The ask: Now more than ever, it’s critical for Nike to back our powerful words with powerful action. We are the leader in providing access to sport, but we need to do more. How can we authentically give back?
The opportunity: How do we deliver lasting impact for community initiatives and partners connected to sport through Nike’s direct channels?
After getting clear on the brief, we started with some research and interviews to gather some clear insights about what our audience was looking for from Nike. From there we developed the strategy, structure, and art direction, and launched the brand’s first consumer-facing giving platform called Nike Give.
We created a platform that lets people amplify and support organizations doing transformative work in underrepresented communities by providing a range of ways to give support at digital and physical touchpoints: mindshare, monetary and movement.
Leveraging Nike’s reach to generate more awareness, we worked directly with partner organizations, capturing and crafting their unique stories, allowing our audience to share and amplify our partner’s message.
We also created ways for customers to show their support through movement via the NRC (Nike Run Club) app.
Lastly, we enabled giving on .com and activated in-store round-up/donation for all of our partner organizations to maximize impact.
Consumer & Partner response so far!
Agency / Instrument
*s/o to Nike for being collaborative partners in this important work