"Pretty hurts, we shine the light on whatever's worst. Perfection is a disease of a nation, pretty hurts."
-Queen Bey
I wear an 11 size shoe and sometimes I will squeeze my foot in size 10s because they're better looking. This may sound pretty silly but it's what you do when you've been called Titanic feet all your life. Then I bought my first pair of Adidas Pureboost X. I found out it’s the first athletic shoe on the market crafted precisely to a woman's foot and has undergone 5 years of NASA technology. Pretty dope.
UX Designer / Sarah King
#WearYourstory Manifesto video
Web based mobile app
Take a pic of your foot and watch it get scanned and read (similar to palm reading) to see how the Adidas Pureboot X will embrace your journey and path in life. You'll also receive your very own hashtag to share on social media that describes the type of woman you are.
Press the play button to explore our site.
Pedestrian crosswalk
